Privacy Policy
Lovelies Bakery (“we”, “us”, “our”) respects your privacy and is committed to protecting the personal information you share with us through our website, lovelies.co.za. This Privacy Policy explains what information we collect, how we use it, and your rights, in accordance with South Africa’s Protection of Personal Information Act, 2013 (POPIA).
1. Information We Collect
Depending on how you use our site, we may collect:
- Order & payment details: your name, contact number, email address, delivery address, and order information when you place an order online. Payment card details are processed directly by our payment provider FNB EFT and are not stored on our servers.
- Contact form submissions: your name, email address, and any message you send us.
- Newsletter sign-up: your email address (and name, if provided), used to send updates, promotions, and news about Lovelies Bakery.
- Automatically collected data: through cookies and similar tracking technologies (including Google Analytics and Facebook Pixel), we collect information such as your IP address, browser type, device type, pages visited, and how you interact with our site.
2. How We Use Your Information
- To process, fulfil, and deliver your orders
- To respond to enquiries submitted via our contact form
- To send newsletters or promotional communications (only if you’ve opted in, and you may unsubscribe at any time)
- To understand how visitors use our site and improve its content and performance
- To run and measure advertising, including via Facebook/Meta Pixel
- To comply with legal, accounting, or tax obligations
3. Legal Basis for Processing
We process your personal information on the following bases: your consent (e.g. newsletter sign-up, cookies), the necessity of processing to fulfil a contract with you (e.g. taking and delivering an order), and our legitimate business interests (e.g. site analytics), balanced against your rights under POPIA.
4. Cookies & Tracking Technologies
Our site uses cookies and similar technologies, including:
- Google Analytics — to understand website traffic and usage patterns
- Facebook Pixel — to measure the effectiveness of our advertising and show relevant ads
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of the site, such as checkout functionality.
5. Sharing Your Information
We do not sell your personal information. We may share it with:
- Our payment processor, to complete transactions
- Delivery or courier partners, to fulfil your order
- Google and Meta (Facebook), for analytics and advertising purposes, subject to their own privacy policies
- Legal or regulatory authorities, where required by law
6. Data Security
We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
7. Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes described in this policy, or as required by law (for example, financial records may be retained for tax purposes as required by SARS).
8. Your Rights Under POPIA
You have the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or outdated information
- Request deletion of your personal information, where applicable
- Object to the processing of your personal information, including for direct marketing
- Withdraw consent at any time (e.g. unsubscribe from our newsletter)
- Lodge a complaint with the Information Regulator of South Africa if you believe your information has been mishandled
To exercise any of these rights, contact us using the details below.
9. Children’s Privacy
Our website and services are not directed at children under the age of 18, and we do not knowingly collect personal information from children without appropriate consent from a parent or guardian.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The effective date at the top of this page will be updated accordingly.
11. Contact Us
Lovelies Bakery
Website: lovelies.co.za
Information Officer: Mrs M Magoche
You can also contact the Information Regulator of South Africa at inforegulator.org.za if you have unresolved concerns about how your information is handled.